.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, when adapted to snagging billions in financial backing annually, have actually raised nearly $360 million thus far this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That slowdown results from market saturation, elevated regulatory stress, and also economical uncertainties.ADWEEK spoke to five VCs who remain to invest in adtech business, even with these challenges, about what they are actually looking for and what they stay away from. Perhaps unsurprisingly, these entrepreneurs are actually targeting opportunities in privacy-focused technologies and also industry-specific places like linked TV.